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Hers Not His

 Rural Guardian

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Where rural women lead, brands belong.
Advertise with Rural Guardian.

Hers Not His tells the stories of rural women through the utes they drive every day. These vehicles carry more than gear — they carry work, family, responsibility and long hours on the road.

Each story starts with a ute, but quickly moves into the reality of rural life: women working across farming, contracting, agri-business and rural services, often juggling multiple roles and doing it on their own terms.

From well-worn battlers to trusted workhorses, the utes become part of the story — practical, reliable, and shaped by the lives around them. Hers Not His is about visibility and ownership, and recognising that these stories, and the space they occupy in rural New Zealand, are very much hers.

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